Today, we’re going to talk about what to post. What sort of content should you be sharing on social media? So we could dive in per platform, but universally I think there’s one type of content you should be sharing across the board.
Symptom 1: Doubt
The issue is that when entrepreneurs first get started promoting their business on social media that they will try and they will post and then at some point or another some outside voice tells them their content wasn’t good enough. It may have been a friend. Or a family member. May have even been a BS infomercial, you know what I’m talking you know what I’m talking about, Instagram Ads.
Symptom 2: Focusing on competition and other people’s opinions (except your customers’)
But because of the external forces known as competition and other people’s opinions they suddenly will feel like something’s wrong with my content. And that leads them down the spiral of them not feeling confident. They stop promoting their business.
Cure: Document Instead of Create
I’m here to tell you that universally the only type of content that you should be posting, in the wonderful words of Gary Vee, is you should be documenting instead of creating.
Show behind-the-scenes, coming soon, and sneak peeks. Whether you have a physical product, digital product, or a service if you are finding that you’re suddenly want to switch from sharing real,raw information with your people through video, written form, or audio
If you’re noticing that suddenly you want to switch to just text based design flyers and quote posts that is a sign of a problem.
Especially on Instagram, Pinterest, and Facebook. People like people. They like the faces of people. Why?
1) Images of people do way better than images without people number one.
2) The images of people do way better than those text quote posts. I don’t care how many shares those little cute texts and quote posts get.
A real goal for social media is not to get likes and followers. It’s to get DMs and sales.
Okay so back to the cure is you keep it simple silly. Keep it simple! I literally had to do that with my own brand.
My Own Experience : Comparison Analysis
I found myself doing that you know comparison analysis looking at all the other designers and brand strategists. Looking and thinking something was wrong with what I was posting. So I had the perfectly curated, beautiful feed. It was nice and dandy but it wasn’t bringing me the type of the people I was interested in.
The moment I went back to keeping it simple was when the whole game changed. When I get to talk to them one-on-one and say what I had going and what I had coming up next, what project I was working on that’s when the game changed. In my stories, when I was showing them behind the scenes in video form that’s when the game changed I would love to sit here and tell you that my perfectly designed mock-ups are what brought me more sales but it wasn’t. It was me having raw conversations with my audience just like I have with you on this podcast. But with my face smiling, a blazer, or cute little shirt and my cute little background.
That’s what people connected with. Me just talking to them.Don’t overcomplicate it.
What do people want?
You should document, because they want to see you:
- putting the packages together
- designing what’s coming next
- wrapping packages
- signing thank you cards that you’re going to put into your packages
- they want to see you taking the packages to the post office to be dropped off to be shipped to them
- Sharing the text messages from your past customer saying they love your stuff
- Sharing videos of your customer saying they love your stuff
Here’s a cute little graphic to remember:
When you create your content, you’re literally going to keep it simple. You’re going to show them what you got going on.
If you’re in a service-based business and you don’t have any photos or videos of your customers, find pictures of who your customers can identify with. And then when you talk about your service you’re going to put yourself out or whoever the salespeople are and they’re going to do videos. They’re going to do tutorials. That’s what people enjoy because they feel like they’re connected with you. Video is a game changer. I have plenty of episodes to come about video marketing, but when it comes back to the main question today, “What do I post? I don’t know what to post. I ran out of post ideas.”
What to STOP Posting
That’s what you’re going to post from now on. From this day forward, the majority of your content is NOT going to be a text post saying:
- Fall sale by now
- Join my membership
- Join my email list
- New Arrivals
On social media and any type of marketing for that matter, it’s a show and tell. We’re going to show them what you have. You’re going to tell them how they can get it.
You’re spending so much time brainstorming and struggling to design graphics for your brand when you’ve already got every thing you need to make great content. In 2020, you probably have a smartphone. You also probably have a tablet. You can record videos you and take pictures and then there’s different apps you can use to make it look better or aesthetically pleasing. But you got what you need. You just got to get started doing it.
It’s not that you didn’t know what to post. It’s that you were paralyzing yourself and overthinking it. Just like I said the other day, get rid of professional perfection. You’re going to document instead of create. You’re going to take us behind the scenes. Cute little one-minute to chats with us about why you made such and such. Tell us about the book you’re working on. That’s what they want to see. That’s how you’re going to keep them engaged and connected.
Til next time.